Mahindra has set a global milestone with the XUV 3XO India launch, as it becomes the first SUV in the world under ₹12 lakh to feature Dolby Atmos audio technology. Priced from ₹8.94 lakh (ex-showroom), the XUV 3XO now offers cinema-like immersive sound, previously seen only in premium Mahindra models like the Thar ROXX and the BE 6 EV.
From September 2025, Dolby Atmos will be available in four trims — REVX A, AX5L, AX7, and AX7L. The system is tuned specifically for the XUV 3XO’s cabin to deliver a 6-speaker surround setup, while the top-spec AX7L also adds a subwoofer for deeper bass.
Mahindra XUV 3XO – Key Specifications (2025)
| Feature | Mahindra XUV 3XO |
|---|---|
| Price (Ex-showroom) | ₹8.94 – 12 Lakh |
| Audio | Dolby Atmos (REVX A, AX5L, AX7, AX7L) |
| Speakers | 6-Speaker Setup (AX7L adds Subwoofer) |
| Engine Options | Petrol & Diesel |
| EV Version | 35 kWh Battery (Upcoming) |
| EV Range | 350+ km (Expected) |
| Features | Panoramic Sunroof, Wireless Charger, Dual-Zone AC, Cruise Control |
| Launch | July 2025 (REVX Series) |
| Rivals | Tata Nexon, Maruti Brezza, Hyundai Venue |
Tech & Features
The in-car infotainment system is integrated with Gaana streaming, allowing occupants to access Dolby Atmos music on the go. Beyond audio, the SUV packs segment-leading features such as a panoramic sunroof, dual-zone climate control, passive keyless entry, push-button start, wireless charging, and a rearview camera.
Mahindra has also confirmed the arrival of the XUV 3XO EV, expected with a 35 kWh battery pack and a driving range of 350+ km per charge, directly rivaling the Tata Nexon EV.
Why It Matters
By offering Dolby Atmos in a sub-₹12 lakh SUV, Mahindra has brought premium in-cabin experiences to mainstream buyers. This move aligns with the company’s strategy of modifying advanced technologies, ensuring budget-conscious buyers enjoy the kind of audio quality usually reserved for luxury vehicles.
Expert Verdict
From an automotive expert’s view, the Mahindra XUV 3XO India launch has redefined expectations in the compact SUV space. With Dolby Atmos audio, premium features, and an upcoming EV variant, it is one of the most future-ready SUVs in its price bracket. For buyers seeking style, tech, and value, the XUV 3XO stands tall as a segment leader.
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